brick and mortar

---

Adjective

brick and mortar (not comparable)

1. (business) Buildings and property for the conduct of business, particularly in the sale of retail goods to the general public. (Used to contrast an Internet-based sales operation that lacks customer-oriented store fronts and a "traditional" one for which most capital investment might be in the building infrastructure.) [since the mid-1990s]

   Brick and mortar retail stores face online competition.

   • 2000, Judy Kong, in a report on the ICE Conference, "Non Traditional Clicks and Mortar Businesses: (Dinosaurs) Learn to Fly" ↗:

     E-commerce is not the kiss of death for big, traditional brick-and-mortar business.

Synonyms

• physical
• traditional
• old-fashioned

Antonyms

• online
• internet

Translations

• German: konventionell
• Portuguese: físico
• Spanish: tradicional, físico

Noun

brick and mortar (uncountable)

1. (UK) Buildings, especially domestic housing.
2. Used other than with a figurative or idiomatic meaning: see brick, and, mortar

---

This text is extracted from the Wiktionary and it is available under the CC BY-SA 3.0 license | Terms and conditions | Privacy policy 0.002