catchword

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Pronunciation

• (British) IPA: /ˈkætʃwɜːd/

Noun

catchword (plural catchwords)

1. (printing, historical) A word under the right-hand side of the last line on a book page that repeats the first word on the following page.
2. A word or expression repeated until it becomes representative of a party, school, business, or point of view.
3. Among theatrical performers, the last word of the preceding speaker, serving as a cue for the next speaker.

Synonyms

• (word under right-hand side) guide word
• (word repeated to become representative) watchword

Translations

• German: Kustos

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