contemporize (contemporizes, present participle contemporizing; past and past participle contemporized)

  1. To bring up to date; often specifically to set a historical narrative in a modern context
  2. (marketing) To modify, repackage, or present a well-known or traditional product or brand in a way that appeals to contemporary consumers.
    • Oscar Mayer tapped him to try to find some way to reposition bologna and other troubled meats that were declining in popularity and sales...when Drane began working on the project, his orders were to “figure out how to contemporize what we’ve got.”
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