disinvest
Verb

disinvest (disinvests, present participle disinvesting; past and past participle disinvested)

  1. To reduce investment, or cease to invest.
    Antonyms: invest
    • 2013, David A. Aaker, Three Threats to Brand Relevance: Strategies That Work, John Wiley & Sons (ISBN 9781118658024)
      If none of the first four response strategies is attractive or even feasible, the remaining alternative is to disinvest—that is, to withhold or withdraw resources from the business or to exit. This strategy involves shifting investments from a declining […]
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