downmarket
Adjective
This text is extracted from the Wiktionary and it is available under the CC BY-SA 3.0 license | Terms and conditions | Privacy policy 0.003
Adjective
downmarket
- Designed for low-income consumers.
- Of, or relating to the less prestigious sector of the market.
downmarket
- Towards the less prestigious sector of the market.
downmarket (downmarkets, present participle downmarketing; past and past participle downmarketed)
- To make or become downmarket.
- 2011, Ricardo Gil Soeiro, Sofia Tavares, Rethinking the Humanities: Paths and Challenges (page 37)
- If there has been a genuine dissemination of a certain degree of readership, of artistic interest and, very notably, of musical awareness and response, there has also been a 'downmarketing', a vulgarization of culture […]
, Inside the Olympic Industry: Power, Politics, and Activism (page 147) - As Rob Plant explained, there is a “downmarketing” process when tourists experience problems with their initial accommodation plans and settle for the next level: for example, from one-star hotel down to backpacker hostel.
- 2011, Ricardo Gil Soeiro, Sofia Tavares, Rethinking the Humanities: Paths and Challenges (page 37)
This text is extracted from the Wiktionary and it is available under the CC BY-SA 3.0 license | Terms and conditions | Privacy policy 0.003