- (British) IPA: /ˈɡɪm.ɪk/
gimmick (plural gimmicks)
- A trick or device used to attain some end.
- The box had a gimmick to make the coin appear to vanish.
- April 19 2002, Scott Tobias, AV Club Fightville[http://www.avclub.com/articles/fightville,72589/]
- Epperlein and Tucker focus on two featherweight hopefuls: Dustin Poirier, a formidable contender who’s looking to parlay a history of schoolyard violence and street-fighting into a potential career, and Albert Stainback, a more thoughtful yet more erratic and undisciplined fighter whose chief gimmick is entering the ring wearing a hat like the one Malcolm McDowell wore in A Clockwork Orange.
- A clever ploy or strategy.
- The contest was a gimmick to get people to sign up for their mailing list.
- (electronics) A gimmick capacitor.
- (Philippines) A night out with one's friends.
- French: truc, gadget
- German: Kniff, Kunstgriff, Trick
- Italian: trucco
- Portuguese: artimanha
- Russian: трюк
- Spanish: truco
- French: subterfuge
- German: Aufhänger (advertising), Gag (colloquial)
- Italian: stratagemma
- Portuguese: estratagema
- Russian: уло́вка
- Spanish: estratagema
gimmick (gimmicks, present participle gimmicking; past and past participle gimmicked)
- To rig or set up with a trick or device.
- The magician's box was gimmicked with a wire that made it appear to open on its own.
- Italian: truccare