gimmick

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Pronunciation

• (British) IPA: /ˈɡɪm.ɪk/

Noun

gimmick (plural gimmicks)

1. A trick or device used to attain some end.

   The box had a gimmick to make the coin appear to vanish.

   • April 19 2002, Scott Tobias, AV Club Fightville[http://www.avclub.com/articles/fightville,72589/]

     Epperlein and Tucker focus on two featherweight hopefuls: Dustin Poirier, a formidable contender who’s looking to parlay a history of schoolyard violence and street-fighting into a potential career, and Albert Stainback, a more thoughtful yet more erratic and undisciplined fighter whose chief gimmick is entering the ring wearing a hat like the one Malcolm McDowell wore in A Clockwork Orange.

2. A clever ploy or strategy.

   The contest was a gimmick to get people to sign up for their mailing list.

3. (electronics) A gimmick capacitor.
4. (Philippines) A night out with one's friends.

Translations

• French: truc, gadget
• German: Kniff, Kunstgriff, Trick
• Italian: trucco
• Portuguese: artimanha
• Russian: трюк
• Spanish: truco

Translations

• French: subterfuge
• German: Aufhänger (advertising), Gag (colloquial)
• Italian: stratagemma
• Portuguese: estratagema
• Russian: уло́вка
• Spanish: estratagema

Verb

gimmick (gimmicks, present participle gimmicking; past and past participle gimmicked)

1. To rig or set up with a trick or device.

   The magician's box was gimmicked with a wire that made it appear to open on its own.

Translations

• Italian: truccare

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