goodwill
Pronunciation
  • IPA: /ɡʊdˈwɪl/
Noun

goodwill

  1. A favorably disposed attitude toward someone or something.
    • 20 January 2017, Donald Trump, Inauguration Speech
      We will seek friendship and goodwill with the nations of the world - but we do so with the understanding that it is the right of all nations to put their own interests first.
  2. (accounting) The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.
  3. (business) A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.
Antonyms Translations Translations
  • French: achalandage, (Canada) cote d'estime
  • Russian: деловая репута́ция
Translations
  • French: survaleur, (Canada) écart d'acquisition

Goodwill
Proper noun
  1. Surname



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