goodwill

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see also: Goodwill

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Pronunciation

• IPA: /ɡʊdˈwɪl/

Noun

goodwill

1. A favorably disposed attitude toward someone or something.
   • 20 January 2017, Donald Trump, Inauguration Speech

     We will seek friendship and goodwill with the nations of the world - but we do so with the understanding that it is the right of all nations to put their own interests first.

2. (accounting) The value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand.
3. (business) A concept used to refer to the ability of an individual or business to exert influence within a community, club, market or another type of group, without having to resort to the use of an asset (such as money or property), either directly or by the creation of a lien.

Antonyms

• ill will

Translations

• French: bonne volonté, bienveillance
• German: guter Wille
• Italian: buona volontà
• Portuguese: boa vontade
• Russian: до́брая во́ля
• Spanish: buena voluntad

Translations

• French: achalandage, (Canada) cote d'estime
• Russian: деловая репута́ция

Translations

• French: survaleur, (Canada) écart d'acquisition

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Goodwill

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Proper noun

1. Surname

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