motivation (plural motivations)

  1. Willingness of action especially in behavior.
  2. The action of motivating.
  3. Something which motivates.
  4. An incentive or reason for doing something.
  5. (advertising) A research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.
    The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.
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