• (RP, America) IPA: /ˈnɛp.ə.tɪ.zəm/


  1. The favoring of relatives or personal friends because of their relationship rather than because of their abilities.
    Antonyms: meritocracy, merit system
    cot en
    Nepotism can get you very far in the world if you've got the right connections.
    • 1989, Report on Business Magazine (volume 6, issues 1-6, page 100)
      Now retailers even demand deslotting or failure fees, a penalty for trial products that fail to meet their sales objectives. The struggle over display space heavily favors the incumbents and encourages what might be called brand nepotism.
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