plough into
Verb

plough into

  1. To crash into something.
    The lorry ploughed into the line of stationary cars.
  2. To engage in some activity with vigor
    • 2011, The Economist, Samsung: The next big bet ↗
      In a bid to escape the vagaries of consumer electronics, Samsung may be ploughing headlong into the areas most ripe for invasion by a new breed of emerging-market titans.
  3. (transitive) To invest a resource (money, material, energy) into something
    • 2012, The Economist, Marketing start-ups: Geeks aren't known for their social skills ↗
      Young start-ups usually have had two financing options: hands-off venture capitalists that are willing to plough money into a company without rolling up their sleeves, or business incubators that are short on funds but wealthy in enthusiasm and knowledge.



This text is extracted from the Wiktionary and it is available under the CC BY-SA 3.0 license | Terms and conditions | Privacy policy 0.007
Offline English dictionary