plough into

plough into

  1. To crash into something.
    The lorry ploughed into the line of stationary cars.
  2. To engage in some activity with vigor
    • 2011, The Economist, Samsung: The next big bet ↗
      In a bid to escape the vagaries of consumer electronics, Samsung may be ploughing headlong into the areas most ripe for invasion by a new breed of emerging-market titans.
  3. (transitive) To invest a resource (money, material, energy) into something
    • 2012, The Economist, Marketing start-ups: Geeks aren't known for their social skills ↗
      Young start-ups usually have had two financing options: hands-off venture capitalists that are willing to plough money into a company without rolling up their sleeves, or business incubators that are short on funds but wealthy in enthusiasm and knowledge.

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