prime time

prime time (uncountable)

  1. (obsolete) Spring.
  2. (obsolete) A new period or time of youthfulness; the beginning of something.
  3. (television, radio) The block of programming on television during the middle of the evening, usually between 19:00 and 23:00
  4. (figurative) Maturity; the state at which a person or product will be accepted by the mainstream.
    • 2000, Ira Brodsky, Network World, page 18
      It took years longer than proponents had hoped, but wireless data is ready for prime time.
    • 2005, Leanna Stiefel, Measuring School Performance and Efficiency: Implications for Practice and Research, Eye On Education ISBN 9781596670068, page 13
      Can these measures be regarded as useful, promising, or not ready for prime time? We focus only on the utility of these measures for use by policymakers.
    • 2007, John E. Richardson, Annual Editions: Marketing 08/09 ISBN 9780073369464
      Now, as more and more businesses re-orient themselves to serve the consumer, ethnography has entered prime time.
    • 2008, J. Richard Kuzmyak, Forecasting Metropolitan Commercial and Freight Travel, Transportation Research Board ISBN 9780309098144, page 3
      And as with commodity-based models, tour-based models have also not yet reached prime time.
  • French: première partie de soirée, heure de plus grande écoute
  • German: Hauptsendezeit, Prime Time
  • Portuguese: horário nobre
  • Russian: прайм-та́йм
  • Spanish: horario central, horario estelar, horario de máxima audiencia

prime time (not comparable)

  1. (television, radio) Showing during prime time.

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