From Middle English shuggen, shoggen, schoggen, probably a variant of Middle English schokken, from Middle Low German schocken.

• IPA: /ʃʌɡ/

shug (shugs, present participle shugging; simple past and past participle shugged)

1. (UK, dialect, obsolete) To writhe the body so as to produce friction against one's clothes, as do those who have the itch.
2. (UK, dialect, obsolete) To crawl; to sneak.
   • 1621, John Ford, Thomas Dekker, William Rowley, The Witch of Edmonton:

     There I'll shug in and get a noble countenance.

Shortening of sugar.

• IPA: /ʃʊɡ/

shug (plural shugs)

1. (countable) A term of endearment.

   Synonyms: Thesaurus:sweetheart

   I'll be with you in a moment, shug.

1. A Scottish nickname usually applied to people with the first name Hew or Hugh or other spellings of this name.