• (America) IPA: /ˈsloʊ.ɡən/
• (British) IPA: /ˈsləʊ.ɡ(ə)n/

slogan (plural slogans)

1. (advertising) A catch phrase associated with the product or service being advertised.
2. A distinctive phrase of a person or group of people.
   • 1960, P[elham] G[renville] Wodehouse, chapter XVIII, in Jeeves in the Offing, London: Herbert Jenkins, OCLC 1227855 ↗:

     [Bertie Wooster:] “Right-ho,” I said, not much liking the assignment, but liking less the idea of endeavouring to thwart this incandescent aunt in her current frame of mind. Safety first, is the Wooster slogan.

3. (obsolete) A battle cry among the ancient highlanders of Scotland.
   • 1805, Walter Scott, "The Lay of the Last Minstrel", IV. xxvii:

     To heaven the Border slogan rung, / The English war-cry answer'd wide.

• (British) strapline
• tagline

• French: slogan
• German: Devise, Losung, Motto, Parole, Spruch, Leitspruch, Werbespruch, Wahlspruch, Schlachtruf
• Portuguese: slogan, lema
• Russian: деви́з
• Spanish: eslogan, lema, consigna