stickiness
Noun

stickiness (uncountable)

  1. The property of sticking#Noun|sticking or adhering; adhesion.
  2. Warmth and humidity, as on a muggy day.
  3. (economics): Of price#Noun|prices or wages: the tendency to stay the same despite change#Noun|changes in the economy.
  4. (marketing, interface design) The presence of unique attribute#Noun|attributes that make a product indisposable and valuable to its owner.
    The stickiness of a cellphone might be measured by its ability to tell correct time, locate its user, and allow its user to remain connected regardless of location.
  5. (advertising) A research#Noun|research measure#Noun|measure that capture#Verb|captures the extent to which viewers wish to spend more time looking at or reading a print#Adjective|print advertisement.
    The low stickiness rating helped explain why our ad’s brand linkage rating was so low: people were turned off by the blurriness of the main photo.
  6. (psychology) An overemotional attachment to others; clinging#Noun|clinging in interpersonal relations; difficulty with end#Verb|ending conversations.
Translations


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