sug
Etymology 1

From the initial letters of selling under the guise of research, especially in the market industry.

Verb

sug (sugs, present participle sugging; simple past and past participle sugged)

  1. (informal) To market a product or service by means of purported market research.
Etymology 2

Shortening.

Noun

sug

  1. (informal) sugar; sweetheart (as a term of endearment)



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