upfront

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Adjective

upfront

1. Honest, frank and straightforward.
2. In a forward, leading or frontward position.
3. (of money) Paid in advance.

Translations

• German: direkt, freimütig, führend, geradeheraus, offen und ehrlich, vordringlich
• Russian: че́стно

Adverb

upfront (not comparable)

1. beforehand
2. (football) As an attacker

   He's a poor defender, so we always play him upfront.

Noun

upfront (plural upfronts)

1. (television) A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season

Verb

upfront (upfronts, present participle upfronting; past and past participle upfronted)

1. To bring to the fore; to place up front for consideration

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