upfront
Adjective

upfront

  1. Honest, frank and straightforward.
  2. In a forward, leading or frontward position.
  3. (of money) Paid in advance.
Translations Adverb

upfront (not comparable)

  1. beforehand
  2. (football) As an attacker
    He's a poor defender, so we always play him upfront.
Noun

upfront (plural upfronts)

  1. (television) A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season
Verb

upfront (upfronts, present participle upfronting; past and past participle upfronted)

  1. To bring to the fore; to place up front for consideration



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