• IPA: /ˈwɒt͡ʃwɜː(ɹ)d/

watchword (plural watchwords)

  1. A word used as a motto, as expressive of a principle, belief or rule of action; a rallying cry.
    Synonyms: catchword, byword, maxim, mantra, motto
  2. (archaic) A prearranged reply to the challenge of a sentry or a guard; a password or signal by which friends can be known from enemies.
    Synonyms: passphrase, password, underword
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