brand linkage
Noun
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Noun
brand linkage
- (advertising) The degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category.
- If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage.
This text is extracted from the Wiktionary and it is available under the CC BY-SA 3.0 license | Terms and conditions | Privacy policy 0.002