cowcatcher
Noun

cowcatcher (plural cowcatchers)

  1. (rail transport, principally US) The V-shaped device on the front of a locomotive (or other large vehicle) shaped so as to push objects on the tracks out of the way, to prevent major damage to the train.
    Synonyms: pilot
  2. (radio, advertising) An advertisement at the start of a programme.
    cot en
    • 1945, Broadcasting (volume 29, page 55)
      Hitchhiker and cowcatcher plugs will be considered.
    • 1945, Charles Harold Sandage, Radio Advertising for Retailers (page 185)
      National advertisers have probably been major contributors to this practice through the use of so-called hitchhike and cowcatcher announcements.
    • 2009, George Ansbro, I Have a Lady in the Balcony (page 138)
      Sometime in the mid-40s, the Hummerts canceled Mr. Keen and Easy Aces from their early evening periods on CBS, which also killed my cowcatchers and hitchhikes.



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