hardline

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Pronunciation

• IPA: /ˈhɑː(ɹ)dlaɪn/

Noun

hardline (plural hardlines)

1. (business) A retail product collection consisting primarily of hardware targeting the do-it-yourself customer.
   • 2002, John Cornell III, [https://web.archive.org/web/20020608204045/http://hardlinesdigest.com/hardlinesfaq.htm Hardlines FAQ] (live original ↗), Hardlines Digest:

     The Hardlines Digest is an Internet mailing list for members of the retail hardware and home center industry.

2. (business) A retail product collection which includes many non-information goods, such as home appliances, housewares, and sporting goods, in addition to the DIY hardware which is the focus of the first definition, above.
   • 2010, Staff, [https://www.webcitation.org/5r9Ibv0fk?url=http://www.rttnews.com/ArticleView.aspx?Id=1354357 Target June Comps "Relatively Soft" - Update] (live original ↗), RTTNews:

     Comparable-store sales in hardlines declined in the mid single-digit range, with the strongest performance in sporting goods.

3. (telephony) A physical wire or cable connection; landline

Adjective

hardline (not comparable)

1. uncompromising; rigidly holding to a set of beliefs

   Smith's hardline approach to drugs gained him the support of many local citizens.

2. (business) belonging to a hardline

   hardline product

   • 2010, [https://www.webcitation.org/5r9RN1bcM?url=http://www.sgs.com/hardlines.htm?catId=31517 Hardline Services by SGS] ([https://web.archive.org/web/20090213010724/http://www.sgs.com/hardlines.htm?catId=31517&lobId=10073328&type=segment live page]), SGS Group:

     Safety, product quality and performance are prerequisites for all hardline products such as toys, cosmetics, furniture, jewellery, DIY, etc.

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