loss leader
  • (RP) IPA: /ˈlɒs ˈliːdə(ɹ)/
  • (GA) IPA: /ˈlɔs ˈlidɚ/

loss leader (plural loss leaders)

  1. (marketing) An item that is sell#Verb|sold at or below cost#Noun|cost in an effort to stimulate other profitable sales.
  • French: produit d'appel
  • German: Lockvogelangebot
  • Italian: articolo civetta
  • Portuguese: produto de engodo, chamariz, produto chamariz
  • Spanish: gancho comercial

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