loss leader

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Pronunciation

• (RP) IPA: /ˈlɒs ˈliːdə(ɹ)/
• (GA) IPA: /ˈlɔs ˈlidɚ/

Noun

loss leader (plural loss leaders)

1. (marketing) An item that is sell#Verb|sold at or below cost#Noun|cost in an effort to stimulate other profitable sales.

Translations

• French: produit d'appel
• German: Lockvogelangebot
• Italian: articolo civetta
• Portuguese: produto de engodo, chamariz, produto chamariz
• Spanish: gancho comercial

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