spin doctor

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Noun

spin doctor (plural spin doctors)

1. (business, politics) A person employed to gloss over a poor public image (or present it in a better light) in business and politics, especially after unfavourable results have been achieved. A lobbyist; PR person.

   Many believed that the reduction in public spending was a disaster but the spin doctors presented it as a triumph for lower taxation.

Synonyms

• spinmeister
• spinster

Antonyms

• counterspin doctor

Related terms

• spin machine
• spin control
• spin doctoring
• brainwasher

Translations

• French: spin doctor, façonneur d’image
• German: Imageberater, Schönredner (pejorative), Tatsachenbeschöniger, PR-Berater
• Italian: curatore di immagine, portavoce, lobbista, esperto di comunicazione
• Russian: политтехнолог
• Spanish: asesor de imagen

Verb

spin doctor (spin doctors, present participle spin doctoring; past and past participle spin doctored)

1. To generate spin#Noun|spin (favourable interpretation or bias).

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