persona

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Pronunciation

• (America) IPA: /pɝˈsoʊnə/
• (RP) IPA: /pɜː(ɹ)ˈsəʊnə/, /pə(ɹ)ˈsəʊnə/

Noun

persona (plural personas)

1. A social role.
2. A character played by an actor.
3. (psychology) The mask or appearance one presents to the world.
4. (marketing, user experience) An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.

Translations

• French: rôle social casquette (informal)

Translations

• French: personnage
• Portuguese: personagem
• Russian: персона́ж
• Spanish: personaje

Translations

• French: persona
• German: Persona
• Russian: персо́на
• Spanish: personaje

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