persona
Pronunciation
  • (America) IPA: /pɝˈsoʊnə/
  • (RP) IPA: /pɜː(ɹ)ˈsəʊnə/, /pə(ɹ)ˈsəʊnə/
Noun

persona (plural personas)

  1. A social role.
  2. A character played by an actor.
  3. (psychology) The mask or appearance one presents to the world.
  4. (marketing, user experience) An imaginary person representing a particular type of client or customer, considered when designing products and services that will appeal to them.
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