Borrowed from Latin lūridus.

• (RP) IPA: /ˈl(j)ʊə.ɹɪd/, /ˈlɔːɹɪd/
• (America) IPA: /ˈlʊɹɪd/, /ˈlɚɹɪd/
• (Scotland, Northern Ireland) IPA: /ˈlʉːɹɪd/
• (Ireland) IPA: /ˈluːɹɪd/

lurid

1. Shocking, horrifying, especially when it comes to violence or sex.

   The accident was described with lurid detail.

2. Melodramatic.
3. Ghastly, pale, wan in appearance.
   • 1729, James Thomson, Britannia:

     Fierce o'er their beauty blazed the lurid flame;

   • 1855, Alfred Tennyson, “Maud”, in Maud, and Other Poems, London: Edward Moxon, […], →OCLC ↗, page 86 ↗:

     Wrapt in drifts of lurid smoke / On the misty river-tide.

   • 1913 January–May, Edgar Rice Burroughs, “The Gods of Mars”, in The All-Story, New York, N.Y.: Frank A. Munsey Co., →OCLC ↗; republished as “Corridors of Peril”, in The Gods of Mars, Chicago, Ill.: A[lexander] C[aldwell] McClurg & Co., 1918 September, →OCLC ↗, page 85 ↗:

     The great banths sniffed the unfamiliar odours, and then with a rush they broke past us with low growls, swarming across the gardens beneath the lurid light of the nearer moon.

4. Being of a light yellow hue.

   The lurid lighting of the bar made for a very hazy atmosphere.

5. (botany) Having a brown colour tinged with red.
   • 1976, Ethnology:

     a lurid plant with maroon leaves and pink flowers

6. (zoology) Having a colour tinged with purple, yellow, and grey.

• French: choquant, choquante
• German: widerlich
• Portuguese: espantoso
• Russian: стра́шный
• Spanish: espantoso, chocante (Am.)

• French: blafard, livide, blême
• Italian: livido
• Portuguese: lúrido
• Russian: ме́ртвенно-бле́дный
• Spanish: pálido, lívido

• French: jaunâtre
• German: grell
• Portuguese: lúrido
• Russian: желтова́тый