• (Australia, Canada, Ireland, British) IPA: /niːʃ/
  • (America) IPA: /nɪt͡ʃ/, /niʃ/, /nɪʃ/

niche (plural niches)

  1. (architecture) A cavity, hollow, or recess, generally within the thickness of a wall, for a statue, bust, or other erect ornament. Hence, any similar position, literal or figurative.
    Synonyms: nook
  2. (ecology) A function within an ecological system to which an organism is especially suited.
  3. (by extension) Any position of opportunity for which one is well-suited, such as a particular market in business.
    Synonyms: specialty, specialization,
  4. An arrow woven into a Muslim prayer rug pointing in the direction of Mecca.
Translations Translations Translations
  • French: niche
  • German: Nische, Marktnische, Marktlücke
  • Portuguese: nicho
  • Russian: ни́ша

niche (niches, present participle niching; past and past participle niched)

  1. (transitive) To place in a niche.
    a niched vase
  2. (transitive, marketing) To specialize in a niche, or particular narrow section of the market.
    • 2002, Frederick Betz, Executive Strategy (page 92)
      Product differentiation will be mostly limited to market niching and fashion.


  1. Pertaining to or intended for a market niche; having specific appeal.
    niche products
    niche audience

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